The theme is that of social control and the cult of the image, topics that will also appear in later works, inaugurating a path of social critique at a time when social networks began to emerge—a phenomenon that would soon influence contemporary culture. Today, society places a particular value on the aesthetic image; “beauty” is seen as a visual stereotype to be utilized and exploited for commercial or professional purposes. The representation of “vulgar beauty” can be interpreted as “power,” but at the same time, it can critique a global society influenced by the imagery of advertising and cinema, which contributed to the rise of social networks and reality shows, creating a stage available to anyone. It’s a world within a world, increasingly resembling the state of Big Brother predicted by George Orwell, exploiting our need to appear and seizing our identities.

This type of conflicting dialogue arises from the need to express the subconscious, describing a surreal world fueled by reality and by how that same reality is perceived—by the author who manipulates it and by the spectator who experiences it from the outside. The theme conveys the artist’s concern about the phenomenon of the internet and the nascent social networks, highlighting a possible fear that future society will place excessive importance on images, creating contrasts between real life and virtual life, emphasizing the fear of a loss of identity and privacy.

The video is significantly influenced by the aesthetics of artists such as Chris Cunningham for the visual aspects and Aphex Twin for the musical elements—artists who have shaped Bignotti’s aesthetic since his youth in the early 1990s. He shares with them themes of the post-human condition as well as aesthetic and media language.