Bignotti’s idea is to demonstrate an increasingly shorter duration of video work, rendering the concept of video format indefinite. The artist is indeed convinced that viewing time in the near future will be reduced to just a few minutes or even seconds, driven by the internet and social networks that must cope with the sharing of thousands of terabytes every day flooding the ether, which Bignotti refers to as digital trash. Furthermore, the short duration creates a direct link between the viewer and the message, minimizing every element to avoid distraction. Bignotti’s multimedia work, as in the case of video art, is increasingly akin to the role of a concept artist involved in film productions, where a subject must be vetted by the production and both the subject and the aesthetics need to be presented in a short amount of time. In fact, the work tends to resemble a teaser, a video snippet used in the advertising industry, often anonymous, aimed at generating curiosity and anticipation for a product that will only be named later, as in the case of a film production.