My graphic approach, influenced by artists like Neville Brody and David Carson, is characterized by a bold fusion of innovative typography, dynamic compositions, and an experimental use of color and form. These designers remain my primary role models; they revolutionized the landscape of contemporary graphic design by breaking away from traditional conventions and giving voice to an art form that seeks to convey emotions and concepts through visuality in a provocative manner. They created typefaces and layouts that were not only functional but also artistic expressions, challenging legibility with a deconstructed approach and a “grunge” style that breaks traditional rules, inviting the audience to interpret and engage with the design on a personal level.

My work emerges from this approach, opening new expressive possibilities and encouraging people to consider typography not merely as a communication tool but as a visual element capable of evoking emotions. The same approach and impact are reflected in other disciplines, from advertising to video and music; everything becomes a visual narrative that transcends mere aesthetics to become an immersive experience.